Rennes, 14 August 2026 – To mark the launch of this new kit, PUMA and Stade Rennais F.C. are today unveiling a campaign created in collaboration with a local talent: Grainy Roll Lab, a Rennes-based studio specialising in analogue photography.
An invitation to travel, seen from Rennes
Because European campaigns are experienced as much on the pitch as on the road, this new kit has been designed as an invitation to travel. Departures, new destinations, memories brought back from abroad: these are all the sensations that accompany Rennes supporters on their European away trips.
To tell this story, PUMA and Stade Rennais F.C. have chosen to take a different approach to the traditional kit launch by partnering with Grainy Roll Lab, a local Rennes-based lab specialising in the development of film photographs.
Through an aesthetic inspired by holiday snaps and travel memories, the campaign captures a sense of setting off and escape. The grain, colours and spontaneity characteristic of film photography give the new kit a unique visual identity, bridging the gap between Rennes and the club’s future European destinations.
This collaboration also shines a spotlight on a local business and its expertise, thereby reinforcing the club’s roots in Rennes at the very heart of the launch campaign.
A shade of pink designed to make a statement away from Rennes
With its pink colour, the 2026/2027 Third Kit adopts a deliberately bold and instantly recognisable identity. Designed to accompany the Rouge et Noir away from home, it embodies another facet of Stade Rennais F.C.: that of a club that travels, represents its city and takes its supporters with it across Europe.
Technical innovation and commitment to performance
The 2026/2027 Third Kit is available in two versions:
• Authentic, worn by the players, featuring PUMA ULTRAWEAVE 2.0 technology, designed to offer lightness and freedom of movement;
• Replica, designed for supporters, featuring the same design as the players’ shirt but with a cut suited to everyday wear.
The kit also incorporates PUMA technologies dedicated to comfort and performance, notably moisture-management systems that keep you dry and comfortable throughout your activity.
Furthermore, as part of its commitment to more responsible production, PUMA is continuing to develop its RE:FIBRE initiative, which aims to incorporate recycled materials into the design of its products without compromising on quality.
Availability
The new Stade Rennais F.C. 2026/2027 Third Kit will be available in the club’s official shop and at boutique.staderennais.com from 14 August, and from 28 August across all PUMA partner networks and on the PUMA website.
