A vibrant tribute to the beating heart of Rennes
The jersey is adorned in deep black, symbolising elegance and strength. The round collar and sleeves are reminiscent of the architecture and red and gold brick patterns of the Halle Martenot, an iconic market building, as a nod to the local roots that the club has never ceased to celebrate.
A reveal rooted in Rennes tradition
To showcase this creation, PUMA and Stade Rennais F.C. organised an immersive and interactive photo shoot this morning in the heart of the Marché des Lices. To pay tribute to those who make the market every day, local traders wore the jersey, surrounded by the aroma of galettes-saucisses and knowing glances, making the reveal a true moment of life in Rennes.
A preview launch in the heart of the market
To celebrate this launch in style, PUMA and Stade Rennais F.C. organised a day dedicated entirely to Rennes, inspired by the city's culture. After the jersey reveal in the heart of the Lices market, supporters, shopkeepers and Rennes personalities gathered in one of the iconic bars on Place des Lices for a typical moment of conviviality: galettes-saucisses, music with a DJ and a market atmosphere, before going to cheer on Rennes tonight at Roazhon Park. More than just a reveal, this activation is a lively and warm nod to the Rennes way of life and respect for the traditional ‘return from the market’.
A responsible and high-performance jersey
The RE:FIBRE process used to design the jerseys primarily uses textile waste as raw material to create new textiles. The recycled material can be reused many times without any loss of quality, making RE:FIBRE a more sustainable long-term solution for recycling polyester textile waste.
Designed for fans, the ‘Replica’ jersey combines the same style worn by players during matches with dry-CELL technology, which regulates body temperature to optimise everyday comfort and breathability. The Replica jersey is made using PUMA's innovative RE:FIBRE recycling technology and contains at least 95% recycled textile waste.
The Authentic jersey, worn by players on the pitch, is made with PUMA's ULTRAWEAVE fabric, which reduces weight and friction and offers an athletic fit for optimal performance.
PUMA is one of the world's most recognised sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 70 years, PUMA has been advancing sport and culture by creating fast products for the world's fastest athletes. PUMA offers sports-inspired performance and lifestyle products in categories such as football, running and training, basketball, golf and motorsports. It collaborates with renowned designers and brands to bring sports influences into urban culture and fashion. The PUMA Group owns the PUMA, Cobra Golf and stichd brands. The company distributes its products in more than 120 countries, employs more than 16,000 people worldwide and is headquartered in Herzogenaurach, Germany.
